The Monkey Inside Groningen University:
Monkey Undercover dug into the files of Groningen University. We found personal information about the university professors we could use. Many were working on inspiring world-changing research.
We created a campaign exposing the university’s monkey: the ‘bold thinking’ of their professors and the Groningers. The campaign featured nanocars, high heels and a teddy bear who looked suspiciously like that cheeky monkey, Boris Johnson.