The Monkey Inside Lingotto:
Lingotto is an urban development agency. They work on projects that are really top of the tree. For example: A’DAM Tower, W99, HAUT and West Beat.
We found their monkey inside using scissors and glue. We invited all the employees to create a mood board for the brand image of Lingotto. We used this as the basis, to create the new manifesto. Followed by the new corporate identity, the new website and a new book with two fronts and three lenticular covers.