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The Monkey Inside Groningen University:

Bold Thinking

Monkey Undercover dug into the files of Groningen University. We found personal information about the university professors we could use. Many were working on inspiring world-changing research. 

We created a campaign exposing the university’s monkey: the ‘bold thinking’ of their professors and the Groningers. The campaign featured nanocarshigh heels and a teddy bear who looked suspiciously like that cheeky monkey, Boris Johnson.

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